HowFrameWorks - Make Automation / Web Audit / SEO

Managed the technical maintenance and optimization of HowFrameworks, a digital platform offering growth tools for Indian SMBs. My primary focus was automating backend data flows to streamline lead generation and user evaluation.

• Workflow Automation: Designed and implemented a robust Make (Integromat) scenario to capture complex form submissions from Webflow and automatically populate structured data into Excel. This eliminated manual data entry for the client's sales team.
• SEO Optimization: Conducted a comprehensive technical SEO audit, fixing canonical tags, heading structures, and metadata to improve organic visibility for keywords like "Business Growth Tools."
• Site Maintenance: Responsible for ongoing performance tuning and content updates, ensuring the platform remains responsive and bug-free for a growing community of entrepreneurs.

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Staging Link - https://sherpa-ef.webflow.io
Main Link - https://sherpa.howframeworks.com